COMPXL (HCRSoftware)

The Ask

HCR Software came to us in need of a face lift, marketing strategy and new logo rebranding, website and conference exhibit tradeshow booth. As the leading experts in mid-level to enterprise compensation software HCR Software had an identity problem. Were they HCR Software or CompensationXL.

The Solution

This journey helped us to discover their core values, who they are as a company and their goals for reaching the markets they were in. We worked to rebrand their company so the face of their company was COMPXL and with a tight deadline to create a tradeshow booth in just a few short months and create a new website. We loved working on this project and continue to work together on different projects related to reaching their markets.

Tradeshow Booth

Our business was in need of an image overhaul. We worked closely with River City Creative on re-branding and the results have been transformative for our business. The project increased our lead flow, win ratio, and generally lifted our brand credibility in the marketplace. Ian consistently delivered ideas, solutions, and excellent project management execution; demonstrating incredible commitment to outcomes and timelines.